CATEGORY: Creative Art director& Design- Brand strategy
TOOLS: Ilustrator, Photoshop, InDesign, After Effects
CLIENT: Diamond marble
Diamond is a company and factory specialized in trading and manufacturing of marble, granite and natural materials in the Middle East region and in Egypt. The company has futuristic visions in entering the export and import market of marble and granite to reach Saudi Arabia, UAE, Bahrain, Lebanon, Jordan and the North African countries.
The new rebranded logo is designed to speak the brand’s sharp vision, it is bold to reflect on the industry. Moreover, the D in the beginning and end of the word is designed to indicate the import and export activities occurring in the company. Finally, the brand icon is designed to literally leave a mark, as it is engraved on the products as a sort of differentiation and branding.